Building a community around your business can be the make-or-break factor in being able to grow and scale doing exactly what you love.
I’m lucky enough to have an amazing facebook community where I help, support, and inspire creative women in building their businesses and stay motivated every day to reach their goal. It’s because of facebook groups like this that I’ve been able to grow, find amazing girlbosses to network with and learn some great tips that you just can’t find on a blog.
Facebook groups are also an amazing way to promote your products, but you want to make sure that you’re doing it tactfully, and creating the best results you can for yourself.
I’m breaking down some of the things I’ve learned through growing my facebook group, and networking in others.
3 Rules For Promoting and Networking In Facebook Groups
Give Before You Take
I love running my facebook group for female entrepreneurs because it gives me a great opportunity to network, connect, and work alongside other like-minded and ambitious creatives. But if I grew my business and community only asking for something, people would feel alienated in my group, and likely would not want to return.
In my facebook group, I focus on helping as many people as I can, giving great advice and tips that I’ve learned from growing my business, and sharing important changes in social media that are important to business owners.
Because I’m so happy to share advice, and help others, people love being there and it grows organically. It’s kind of like a really fun party. If you’re having a great time, you want to tell your friends about it and invite them to come too.
I support the women in my community as best as I can, and in return, they support yes supply and are motivated to share and tell their friends about yes supply, as well as support other people in the group when they need help.
It’s kind of like a really fun party. If you’re having a great time, you want to tell your friends about it and invite them to come too.
We’ve created a community of women supporting women, which is what the world needs right now so we can continue to move up in the world and smash through glass ceilings.
Be clear and specific when you’re promoting
Although you might be familiar with your products and know it like the back of your hand, your customers do not. If you hop into your facebook group and simply tell the members that you’re ‘offering a great deal’ you can’t expect them to take action on this. You should have a clear idea of who you want to help in mind, and be able to craft your copy in a way that they understand your offer and why it applies to them
Be sure to follow the rules of any group you’re in to ensure that you’re allowed to promote your products and services.
Facebook is natively centred around creating amazing personal relationships. That means if you hop into a facebook group, promote your products and run, you won’t be able to make an impact. If you’re robotic, impersonal, or ‘too professional’ with technical jargon, you’ll likely alienate others in the group, and they’ll see your promotions as spammy rather than helpful and informative.
Talk to others in the group like you would talk to your own friend. We’re all just girlbosses, trying to get by, so we appreciate when people are personable and real.
Keep track of your promotions and see what the impact is that you’re making. When you’re sharing in groups, you want to offer amazing value, and position yourself as a helpful expert who is ready to offer great advice. If every time you post, you see that people love your tips, and are open to what you have to say, you’re on the right track!
If people feel like you participate in groups simply for your own benefit, they’re likely to be resistant to your offer, and you’ll miss out on a great opportunity to establish trust and create genuine relationships.