Are you exhausted from working hard and not reaping the benefits?
Many people are quitting their corporate jobs to run their own business. Despite the realities of entrepreneurship, the Digital age gives entrepreneurs the resources they need to be successful now. You can create a lifestyle business or you can create a brick-and-mortar business. That’s up to you.
With all of the information that is at people’s fingertips, many entrepreneurs go after the SOS (Shiny Object Syndrome) or follow the next promising person that can help them get to the next level. To achieve hockey stick-like growth, business owners need to figure out the right strategies for their business. Here are 3 ways to help your lifestyle business thrive in 2017.
Focus On Your Business First
Many entrepreneurs put their client’s projects before their own. For example, a web development company creates epic websites for their clients but, their website is just OK. Why?
You can invest time to take care of your business needs first. With a plan in place to tackle high-quality content, you will attract the perfect customer who will pay you well.
Make Money With Email Lists
Whether you work in corporate or are growing your business online or offline, building your email list is critical. Online retail sales alone has surpassed $1 trillion dollars.
Social media is great for connecting with like-minded entrepreneurs through messenger and people have made money through Facebook Groups however, it’s paramount to send people to some type of free offer and build rapport through sending 3-4 value sequence emails. Next, offer relevant products or services that serve your audience. But, don’t just pitch, pitch, pitch.
Make people feel you are including them into an exclusive community. Make being part of your community a good experience. Give your audience secret tips that will give them a competitive edge. Make them feel they are a part of something bigger than themselves.
You can get started with any CRM such as Aweber, Infusionsoft, GetResponse, or MailChimp, and marketing tools like LeadPages or Clickfunnels. There’s other CRM’s and marketing tools out there too. You will need to shop for the one that is right for you.
You can build your social media presence but, do not rely on ‘likes’ or the quantity of people in your community. Make sure you build an engaged community redirecting them to some type of opt-in or freebie offer since algorithms change every day. You may also be blocked out of your account. You’d rather be safe than sorry, right?
Deliver Value and Eliminate Noise
There is a ton of noise in the online marketing world. Some people sometimes feel burned by certain ‘gurus’ in the industry. Your objective should be to deliver as much good merit to propel entrepreneurs forward. The value of secret tips and relevant information cannot be understated.
Clients will rant and rave about you when you have helped them move forward in their business. From there, it creates a snowball effect and that small significance in the market and on your email list builds upon itself.
Create products and services that truly and genuinely serve others. There’s a good amount of millionaires out there that lack happiness. Think about people over profit first. Continue to tweak and refine things as you go. Don’t give up. Stick to it.
You got this! Make 2017 your best year yet!