4 Reasons to Make Online Courses



This 2017, the online learning community has exploded in growth. People are appreciating the convenience and value in online courses. It’s in demand like never before. You’ve probably taken an online course yourself, and that may be what sparked your interest in developing an online course of your own.


Whether you hope to host it on your own platform or use a course marketplace like Udemy, this is your year to make courses. We’ve outlined four of the top reasons why you should definitely start your very own online course.




Reason #1: Extra Revenue

If you already have an established online business, extra revenue is one of the biggest reasons that you’re considering creating an online course. It’s another avenue for passive income..epending on how you sell it, it could generate moderate profit or large cash flows.


You have to be particularly mindful of the seasons of selling courses. When should you market your course and when should you avoid it? Online courses tend to do really well in May and June, just before the summer starts. The same goes in late August through October, when people are in the back-to-school mindset; and in January when people are setting their new year’s resolutions.


Reason #2: Setting Yourself Up as an Expert

Hosting an online course claims expert status in your niche. This is particularly true if no one else has created courses in your specific industry. You’d be surprised at how targeted a niche course can be while still achieving high levels of success as a thought leader.


Consider the story of Mariah Coz who made an entire online course about living in a vintage camper. This made her hundreds of thousands of dollars. She’s since expanded into business courses.


Reason #3: A New Way to Interact with Your Audience

Some people simply prefer watching online courses than listening to audio files on a podcast, or reading articles. They like to watch online materials during regular personal development hours or when they are running on the treadmill, for instance.


An online course gives your audience the opportunity to see you in a whole new format, thus increasing the chance that they’ll be lifelong customers. When you provide both convenience and value in your specific field of expertise, you can gain the trust and loyalty of your clients.


Reason #4: A Bigger Impact

Now is the time to have a greater impact with the world if you create an online course. Online course marketplaces like Udemy and the fact that more people than ever are interested in online courses, gives you leverage and opportunity.

People are interested in educating themselves on a broad range of topics — literally. Name it and for sure, there’s someone out there interested in taking a course about it. If you are a great teacher and are wonderful at organizing materials for an audience, this can be a great way to expand your reach and influence across the world.


Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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