If you’re a company owner (and yes, solopreneurs count!), you should always be tracking your business goals. It’s one of the best ways to celebrate where you have achieved success as well as to outline room for growth.
Tips for Setting Amazing Business Goals
When it comes to outlining a plan for the future, you should always be mindful of your planning process itself. There are a couple of tricks to keep in mind as you think about your business goals for the year so that you can increase your chances of success.
Look Back Where You’ve Been
The best way to pick a goal for the future is to identify where you have already been and to chart a course for the future. Looking at sales numbers, conversion rates, and other relevant data can tell you what has already been possible. Furthermore, you can delve into which of your marketing methods were most effective. Getting comfortable with the numbers can be scary, but it’s always a worthwhile exercise.
Shorten Your Timeframe
One of the biggest reasons someone falls short on business goals or personal goals is because the timeframe is too long. You’d be surprised at what you can accomplish quickly; try bringing your deadline up to just one month. If your goal is too big to do that, break it into smaller chunks with weekly or monthly
If your goal is too big to do that, break it into smaller chunks with weekly or monthly timeframes. Pushing yourself to get things done more quickly is a great way to up your chances of success.
Do Something Every Day
Those bigger goals can feel impossible if you don’t have some daily action to take in the right direction. Determine something you can do every single day, even if it’s just making social media posts. Consistency makes habits so much easier to form, and it allows for slower but more organic growth.
Jerry Seinfield actually used this trick to write jokes every single day, making an X on the calendar when he achieved the goal. Soon, he had so many “Xs” in a row that even feeling uninspired, he would sit down and make the effort so that he wouldn’t “break the chain.”
Get an Accountability Partner
Ever wonder why it’s so much easier to work out with a personal trainer than to hold yourself accountable? That’s directly because you involved another person. Find an accountability partner or business coach you can touch base with every week or so. Set clear goals between your calls so you know to stay on track.
Reporting to someone else can help you ensure that the tasks on your list actually get done.
Plan for Celebrations
Whether it’s meeting your smaller goals or a big one (like writing that book, launching a course, or hitting a specific revenue target), have your celebration in mind well in advance. Knowing that you’re working towards something specific can help you get some extra motivation.
Spa day? Hiring a virtual assistant, finally? Planning that luxury vacation? A day off to binge with Netflix? Lunch with a friend? Setting targets works because it allows you to bask in the warm glow of success before setting even bigger and better goals.