It’s not often that you get to meet two ladies as energetic, vivacious and knowledgeable as my friends Viv and Tash who are the owners of Ace the Gram an agency that specializes purely in Instagram Growth and Engagement.
These two Bossbabes are crushing business, fitness, goals, and Instagram and I’m going to share with you how they started and how you can share in their success.
The Ace the Gram project began as a side hustle for Viv and Tash back in varsity and now that side hustle has turned into a fulltime project that now works with brands and influencers whose accounts range in the millions. I’ll explain to you their advice on how you can begin your own side hustle and imitate the success of their journey.
1. Don’t Put All of Your Eggs In The Same Basket
There is a lot of pressure for most people to chase the entrepreneurial dream and go in all guns blazing. This may be the right thing for some people but for most people in their first-time ventures, it is a dangerous step that often leads to more adverse outcomes than positive ones.
Viv and Tash experimented with growing an Instagram account while studying and used their spare time outside of their study to engage in their side hustle.
“We met at Otago University studying Food Science. Viv had started a small sportswear brand after finding some colourful tights she liked on Instagram. She couldn’t buy the tights without bulk ordering so she bought 12 pairs. This became her first business and Instagram account ‘Vivid Sportswear’
Tash started her health and wellness Instagram ‘Tastefullytash’ to showcase her recipes, photography and art in a hopeful attempt to boost her credentials for her job hunt after University. ‘Tastefullytash’ starting gaining a following and soon Tash was getting offered more opportunities through her Instagram account than from her degree,” said Tash.
By exploring these opportunities earlier on while working through their degrees they were able to pursue this passion in earnest without it being the be all and end all of their success.
Most entrepreneurs or even newcomers to business want to hope for the best outcomes possible when starting out but in reality, you’re much more likely to find success through multiple iterations of trial and error.
By allowing yourself to have other avenues to fund your day to day costs you will be able to use your free time to explore the side hustle you love without the pressure of having to succeed immediately.
2. Create a Community of Like Minded People
When we start out in business most of us have an idea of what we want to sell but rarely do we know exactly who we want to sell to. One of the biggest reasons for the success of Ace the Gram came from creating their Facebook community called Instagram Growth and Engagement.
By knowing the type of people who are interested in your service you rapidly reduce your time marketing to the people who do not matter. Viv and Tash have successfully cultivated a community of over 14000+ people who are interested in their advice and as a result, they have clients reaching out to them directly through this portal.
If you do not know who is going to buy your advice, your services or your products you need to go back to the drawing board.
“In the group, we address people’s Instagram pain points and keep our content up to date on the latest ways/tools to connect and grow on the platform. We are highly active in the group, and keep our content strictly value driven as we see a lot of groups ‘die’ due to excessive external link posting and self-promotion,” said the duo.
These pain points are relevant to the people buying their work and as a result, they do not aim for everyone but those they know who are interested.
If your target market is vague and undefined your marketing is going to be as well.
3. How To Ace The Gram
Finally, Viv and Tash gave me their insights on how you can grow your own business on Instagram and how you can use this as a starting point for your own side hustle.
When you’re starting on Instagram you need to know who you want to follow and to provide value to that audience. Value can mean different things to different target audiences.
In order to leverage the Instagram algorithm and attract the audience that will be interested in the value that you’re providing, you need to use all strategies available to you. Here are your best starting points:
- Find other accounts who are similar to your space and see the pictures and copy they use and what resonates with their audience
- Look at the hashtags used by these accounts and see what is trending within those hashtags
- Find the stories that are engaging the most people with the accounts similar to your own by simply sending them a message to their account asking them what type of story content performs the best for them
- Then plan your content around the information you’ve gathered
Viv and Tash have become leading authorities in the Instagram space because they took their side hustle one step at a time and knew who they wanted their audience to be.
You can do the same and if you want to connect with these two superstars and learn how they’re helping people Ace the Gram you can find their Facebook community here.