The Blogging For Business Series – Part I: What To Post And When To Post It

When you first start blogging for business it’s hard to know where to start. The questions I’m asked most frequently by bloggers who are just starting out is what to post and when. Well, that all depends on who your readership is made up of, I suppose. Is your audience younger or older? Are they male or female? Where do they live? All of these things play a part in what you should be posting to make sure your posts get read (the more they’re read the more money you’ll make, after all) so if you’re a newbie blogger who’s trying to turn their passion into profit read on to have the questions that are on everyone’s lips about what and when to post answered, and be sure to follow my series here on Boss Babe every Wednesday for more top tips on turning your blog into a business and I’ll have you feeling comfortable with monetising your blog, strategising your social media, securing sponsorships and collaborating with other content creators in no time!

 

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1. Get to know your reader

Although this sounds obvious, it’s surprising how many bloggers don’t know who they’re writing for, and it’s actually super simple to figure out. Who tweets you? Who likes and comments on your Instagram posts? Who likes and shares the posts you put on Facebook? Who drops you an email because you’ve said something that really resonated with them and they want to chat about it? Look at your analytics if you have them too – it’s really good practice to put yourself in your readers’ shoes and think about whether your latest post is something they’d want to read before you hit publish.

 

Knowing where your readers come from is also hella helpful when deciding what time to post, or at least what time to promote your posts on social media. I like to schedule all my promotional posts for my own blog content on a site called buffer.com which works out the top times for you to post on your social media platforms based on you followers’ activity. Since my blog readership and Twitter followers are mostly British and Sundays are our stereotypically our laziest days spent dossing about around the house with our duvets or at our local pubs sinking Sunday roasts Sundays have proven to be the best day for me to upload blog posts and promote them to my twitter following. My Instagram following, on the other hand, is mostly American, for some reason, and they’re most active
on weekdays around midnight (my time) and so that’s when I gram.

 

2. Make sure your content’s on trend

It’ll probably come as no surprise that if you’re content’s on trend, your blog’ll be too. Anything autumnal I post does really well, and if I use the terms ‘sweater weather’ or ‘PSL’ in a post you better believe I have a gaggle of girls flocking to it like seagulls to fish and chips on the beach. Sometimes it doesn’t pay to be different, it pays to be a bitch as basic as they come, because that’s who we all are deep down, even if we don’t like to admit it. Oscar Wilde said that ‘most people are other people’ that ‘their thoughts are someone else’s opinions, their lives a mimcry, their passions a quotation’ after all – and that guy sure as hell knew his sh**.

 

3. But also, make sure it’s timeless

I like to think that I’m also pretty good at creating content that doesn’t expire a few days later as well, though. It’s this sort of evergreen content that’ll tick over and bring in your background views, and’ll make you money long after you posted it. Don’t just post the latest product reviews or your fashion picks for AW16, as although these will do well in the short term, before you know it people will have read so many reviews of the Morphe 35O pallete that they’ll be bored by hearing how fleeky it is for the five hundred and ninth time, and AW16 will be long gone. What you want is to have a mix of posts that work well now and posts that work as well a year from now as they did on the day you posted them. You have to get the balance right with blogging, that’s for sure!

If you’re a blogger who’s just starting out and there’s something in particular you want to see from this series feel free to leave me a comment below, drop me an email at lipstickandlinguistics@gmail.com, hit me up on any of my social media platforms (Facebook, Twitter, Instagram) or fill in the contact form on my blog and I’ll see to it as soon as I can. See you next week!

Vanessa McIntosh

Writer by day, blogger by night

Vanessa is a 20-something lipsticked linguist from the North East of England working on her AHRC-funded PhD at Newcastle University. She also teaches undergraduate English Language and Linguistics, and when she’s not on campus you’ll find her on her sofa with a cup of tea eyeing up the latest Morphe palette and working on her blog lipstickandlinguistics.com. Before she began doctoral study Vanessa worked as a retail makeup artist and even still she loves nothing more than making women feel good about themselves - on the inside as well as the outside. As an advocate for mental health Vanessa is working on her first monograph, a self-help guide to kicking anxiety and depression to the curb. You can expect content on bossbabe.co from Vanessa every Wednesday at 9am PST but feel free to subscribe to lipstickandlinguistics.com or follow her on Twitter and Instagram @landlblog_ for your daily dose of her rambling on… and on and on.

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