When it comes to the world of professional development, creating consistent and valuable content is what keeps you afloat. When I first started blogging, I would follow tons of other blogs for information and inspiration. I learned a lot from reading other writers’ work. The one thing I could not wrap my head around, however, was how the heck they were sending me a new email every single day with new information without ever repeating the same articles. How do you keep up with a daily blog or podcast in that aspect whenever I can hardly post something new and noteworthy on a weekly basis?
I started asking PR friends for recommendations of content-inspired articles and books. I was searching on the internet, trying to track down every single tip or trick on creating valuable content. Although I did find a number of sources giving advice on creating steady content, I found that not all of those tips worked for me. I did, however use my creative process as an outline to find what does work best. Here’s what I came up with:
Take Advantage of Inspiration As It’s Comes
Creativity can be incredibly rewarding in that building something from nothing is extremely satisfying; But contrary to popular belief, creative juices don’t flow out of a 24-hour fountain; And the creative glands certainly don’t always salivate when you need them to. I’ve learned a lot as a writer about finding inspiration in unlikely places.
To combat the creative droughts, you have to take the reigns of an idea as soon as it pops into your head. Carry a notebook, type it in your phone, or even write it on a napkin if you have to. A good idea may not come back once it’s gone; or it won’t have the punch of motivation behind it that was there when it first hatched.
Don’t Search For Inspiration— Let It Find You
Almost everything I’ve ever written started with a nasty case of writer’s block. It never fails; I sit down in front of my notebook or laptop knowing I have to write something for a specific purpose. I open a blank document, and… nothing. I forget all of the words. This is when I know I need to do something else, even though I allotted this time for writing. Go for a walk, do some laundry, or pour a glass of wine and sit on the porch. Letting your mind wander can often bring the best ideas.
A spinning mind full of wild thoughts can make the creative wheels turn, but it also makes it very challenging to harness a single thought. These are the times when you need to take a deep breath and comfortably focus on one idea at a time. See which one is most fitting for the moment. An article packed with too much information can cause confusion, or you may not be able to put something together at all. Choose the ideas that are most fitting for the topic, geared toward the audience you want to reach.
Pay Attention to Repetition, But Don’t Dwell On It
One of the things I worry about most often when trying to consistently create content is repetition. Writing the same thing I did last week just for the sake of writing a blog post wasn’t what I wanted to do. I was worrying so much about it that I wouldn’t make a post for weeks at a time because I was afraid no one would find value in reading the same topics over and over again. After awhile, I realized that most of the books and blogs I read often thread the same topics through multiple times, just differently. I found that I was depriving myself of a creative outlet with valuable information. I was afraid of a factor that could, in fact, add value to my own work.
Don’t worry about repetition of themes in your writing or other forms of creation. If you find value in a theme or topic, talking about it in more than one way can allow you to reach a broader audience. One person may totally get it when you say it one way, whereas someone else may need the information presented in a new light in order to make it relatable.