Deciding What To Blog About? Here’s how to validate your ideas

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If you’re reading this then you’re one of the many trying to share value through a blog or you could even be thinking about starting blogging. There are benefits from the practice of writing a blog, firstly, it can improve your ability to put thoughts in a written format. Secondly, your information you share could change lives and the third is you can generate revenue from blogging. There, are many more benefits but we won’t discuss this here. Unfortunately, there is a lot to learn when starting out or if you’ve been going at it for a while.

When deciding what to blog about it is always important to validate your ideas first and write later. This article was researched and wouldn’t have been shared had I not tested it somewhere else first. This is the methodology you can start using to improve your blogging straight away.

Is Your Idea Popular?

You need to validate an idea before writing just like finding your MVP when opening your business. If no one is interested in your idea why write about it? Do your research first.

Enter Buzzsumo.

Buzzsumo is a free and paid tool that measures the social shares of content topics. Want to find out if your idea is a winner? Place your idea in the “content research feature” to see all relevant articles, content and sites that are related to that topic.

You can see what the competition is writing and how much traffic it is driving to their own site. This is the place to start before you put words to paper.

Ask the people

Next, type into google “Facebook groups” for your target audience. This will bring up prominent communities of your target audience. Join a community that has 5,000+ members. This will give you a cross-section of your target audience.

Your job is to write a succinct version of your blog idea after validating it in BuzzSumo and see how much attention you receive. Very quickly you will find out whether or not your blog post will be a shareable and valuable reading resource. If the community is commenting and interacting with your post then you know you should write more about it. If not it is back to the drawing board.


Finally, you can engage people with your Instagram audience by creating a visually stimulating image with the title of your blog post idea and sharing this with your audience.

You’re also able to write a comment with approximately 300 words, you can take the small mini-post you used on Facebook and slap this in the comments. Once again if you’re gaining great engagement from this post you’re going to want to start writing.

Final Thoughts

These three tools take on three different levels of engagement and will allow you to write something that you know people will like.

These tools will also give you an extra edge when figuring out where to start if you’re facing a blank page. It only takes a little extra time but writing an entire article that no one will read is even worse.

Is there anything else that I’m not seeing? Feel free to share your own tips for the creative process in the comments.

Kale Panoho

Kale Panoho is a digital marketer, personal trainer and growth hacker in the startup and health industry. His work has featured in the Huffington Post and John Lee Dumas's Entrepreneur On Fire podcast. He is using these experiences to work as a consultant with new and existing business and educating clients about body composition and nutrition. Check out more of his work:

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