What to Do When You Don’t Meet a Business Goal That You Set

Setting goals for your business is something that you should evaluate on a monthly, quarterly and annual basis. Sometimes setting big goals can help push you to reach outside of your comfort zone and accomplish things that you might have been tempted to avoid because they seemed difficult in the past. However, you will not always achieve every single goal that you set in your business.

Anyone who experiences success in the growth of their company has overcome some failures as well.

Your story will be no different.

Accepting Defeat and Moving Forward Confidently

Trust me, there have been plenty of times where I had incredible amazing goals that I simply did not reach. It can be soul crushing to come to the realization that you are not going to be able to accomplish what you thought. Sometimes we have fast track success and this leads us to push out goals bigger and better than ever. This can even help you to up level even if you don’t meet the initial goal. For example, say that your initial goal was to make $50,000 your first year in business, however, you made $40,000. This is not something that you should look down on as a failure.

You still came very close to achieving your goal and if your income in the year before had only been $10,000 or $20,000, you made a significant leap in personal growth and business achievements. Don’t allow yourself to get hung up on the fact that you didn’t reach the $50,000 without also giving yourself the opportunity to be excited about the fact that you still came relatively close to your goal.

When you do not achieve a business goal that you set, take some time to reflect on why. Was the goal to unrealistic to begin with? Were you trying to make a jump from one level to another that requires a lot more work than you anticipated? Were there unforeseen things in your life or your business that happened to pull you attention away from the issue at hand? Take each opportunity as a learning experience, even if you do not achieve the original goal that you set.


Adjusting your expectations and encouraging yourself to keep looking forward is one way to pick yourself up, dust yourself off and try again. Do not view everything in your business as a failure. View it as a learning opportunity to apply the mistakes that you have made and better expectations for the future. It is never easy for anyone to admit that they did not meet a business or personal goal. However, having the ability to step back and look at the bigger picture and how you can change things in the future can give you a better perspective on how to achieve things going forward.





Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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