Dope and Unapologetic, Own It and Expand Your Brand

There is a lot of available information about creating and building a brand. If you’re anything like me, this can be a bit overwhelming. I have received a ton of advice on my entrepreneurial journey, some better than others. But the simplest, most helpful advice I’ve ever received is this, “remain true to yourself in everything that you do.” For me, that has meant being dope and unapologetic

Here are some ways being dope and unapologetic helped build my brand.

We’ve been taught to measure ourselves against a scale of “normal.” We learn to keep our unpopular opinions to ourselves. Veering too far to the left or right of center makes you strange. For this reason, many people reject the things that make us who we are. And those differences are oftentimes the very things that make us dope.

Through self discovery I have learned not to apologize for what I am, whether or not that makes me stand out. This can be great for business. Your differences are what make you unique and set you apart.  Leveraging your uniqueness can help to define your niche. Be true to who you are. Don’t try so hard to fit the mold.

It’s easier to develop a brand when you are true to yourself.

  1. Name some of the things about your brand that are important to you.
  2. What do you want for your brand?  
  3. What makes you and your brand dope?

Consider these questions. Answer them and own your responses. These are all parts of what make you who you are.

Getting clear about what you want is another way develop your brand.

Being your own target customer can help you make decisions from a consumer standpoint. For example, when I’m working on updates for Embodi Collective,  I start by pinpointing what I’m missing. What do I want to see not only here but in the industry as a whole? I browse from a customer perspective. Then I do the same from a business perspective and adjust accordingly.

Making sure that YOU are satisfied also helps build your brand.

It’s impossible to please every single person that you encounter. What you should focus on are your personal values. Is your mission aligned with these values? If you do so unapologetically, you will attract clients who help you meet these goals. Those people are your targets and will generally be satisfied if you stick to your values.  

Being dope and unapologetic about your skills can also strengthen your brand.

If you are really good at something, why not figure out ways to capitalize? Leverage your talents to build your business. This also means knowing what you need help with. Learning your strengths and weaknesses can be the difference between painful trial and error and smooth sailing.

If you are truly dope and unapologetic, patience is a virtue you should also be exercising.


Sometimes we get antsy when we’re not seeing immediate results. In these times, we may be tempted to switch things up or compromise our values. You already know you’re dope, so no need to fret. Success will come if you are doing all of the things you should be.

We’ll take integrity over instant gratification any day.

Stepping into your greatness is one of those things that’s more like a journey than a destination. Making the decision to stop playing small is just the beginning. So take that first step and watch everything in your life flourish, your business included! Be your dope and unapologetic selves, fellow Boss Babes!

Tiffanie Bernard

Tiffanie is the Founder and CEO of Embodi Collective, THE place for all things indie, plus size and dope! We’re pretty sure that she was born with the creative bug. As long as she can remember, she’s had a huge passion for designing and creating. Her most recent endeavors have lead her to women's fashion. Tiffanie understands the importance of developing your own personal style and how difficult it can be to find the right pieces to bring it all together. Embodi Collective is the answer to that need.

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