Four Things You Need to Do to Increase Engagement with Your Email List

Your email list is where all of the money is at. It’s also where your opportunity to build your relationship with your potential customers comes to a head. It is critical to be using email list as effectively as possible.

Unfortunately, far too many people getting started with email marketing do not understand how to leverage their list appropriately. This means missing out on the opportunity for your customers to know, like and trust you as well as struggles with converting them to paying customers when it comes time. Here are my top four tips for leveraging an email marketing list.email list marketing

Discover What Your Audience Wants to Hear

One of the best things you can do to discover wat your audience wants to hear is to ask them directly. Ask them to complete a survey. You may even wish to further incentivize them by giving them the opportunity to enter to win a gift card simply for completing the survey. Your readers will be happy to tell you exactly the types of things that they hope to learn. This makes it much easier to create content and it gives you a better chance of getting these emails open when the time comes.

 

Your readers will be happy to tell you exactly the types of things that they hope to learn. This makes it much easier to create content and it gives you a better chance of getting these emails open when the time comes. Your email list can be a source of great connection as well as revenue, so don’t overlook it.

Always Focus on Quality Content

One of the biggest struggles that many people have when putting together an email newsletter is deciding wat they’ll share. Publishing content on a regular basis such as using a blog, your social media channel or a podcast, is a great way to stay connected with your customers. You can also increase the number of individuals looking at or listening to these materials by sharing it regularly in your email newsletter. Coming up with great content means considering what your audience needs to learn as well as some of the common questions that are frequently asked of you. Sharing this information can increase the chances that someone will read your emails and consider you an industry expert.

You can also increase the number of individuals looking at or listening to these materials by sharing it regularly in your email newsletter. Coming up with great content means considering what your audience needs to learn as well as some of the common questions that are frequently asked of you. Sharing this information can increase the chances that someone will read your emails and consider you an industry expert.

Share About Your Personal Life

This might seem counter-intuitive since the purpose of your email newsletter is to keep them informed about your services, content and your products. However, one of the biggest mistakes many people make in the process of marketing to their email list is that they never form a personal connection.

Remember that people signed up for the email list perhaps to receive an offer but the reason they stay is because of you. This means that you need to share information about yourself and how you’ve navigated challenges or celebrated success in your business. You can even include personal information about your life from time to time. This will help people see that there is a real human being behind these email newsletters. Developing a following a forming a sort of celebrity encourages people to stay on your list and makes them want to hear from you every single week. Staying consistent with your email marketing efforts means sharing a good mix of different types of material to keep your audience engaged.

Use Great Headlines

There’s no doubt that using incredible headlines in the subject of your emails have a big influence on someone’s willingness to open them. These days, email inboxes are flooded with information and someone may be dealing with hundreds or even thousands of marketing emails. This means you’ve got to stand out from the crowd. Really catchy taglines that are just several words long can prompt people to open up your email and to learn more. Asking questions or sharing edgy thoughts is a great way to capture somebody’s interest when they are looking through their inbox.

Making the most of your email marketing list means having a consistent and high quality strategy. When you employ these tips it will be much easier for you to market to your email list as well as found and grow relationships with the people who are following you.

 

Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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