When your business gets to the point that you can’t put in any more hours without losing your mind, it’s time to delegate. And don’t beat yourself up if you’ve been in business for some time and have not become a delegating master yet. You’ll get there. It’s not always easy to start delegating, but trust me: once you get started, it will be hard to stop!
One of the tips that I use all the time is asking myself “Do I really need to be doing this?” when carrying out a task. I find myself handling things from time to time that really should be given to someone else.
Case in point: I’m launching a podcast and within just two weeks, the process of booking guests and getting them organized was too much to keep track of. In the midst of it, I realized this was something my business manager could probably handle entirely on her own. I asked her to brainstorm something for me while I was out on vacation, and when I came back she had an end-to-end solution already set to go with Zapier integration and everything.
Proof positive that not only should you allow someone else to handle some aspects of your business, but leave room for the concept that they may do these things even better than you could.
So here are four things that you can start delegating to make your life a whole lot easier when it comes to managing your business.
Having someone else book times with you can be a nightmare if you don’t have a VA or a scheduling tool. A scheduling tool like Acuity or Calendly can work wonders as a first step- it eliminates all that back and forth. But your VA can set those up for you and also add or delete things on your calendar. Your VA can even do things like look at your calendar and say “Hey, we accidentally booked a lot of things next Wednesday. Want me to see if 1-2 people would be open to rescheduling?”
Yes, there’s a huge benefit to responding directly to your followers on social media. However, way too many people go down the rabbit hole trying to do things like post every single image on Instagram. Soon you find yourself doing things totally not related to business. Not worth your time.
You can still check in to reply to people directly, but scheduling your ongoing updates consumes way too much time for too little value. This is true for 98% of business owners, so let it go. Limit yourself to checking in 1-2 times per day.
Content Formatting and Publishing
Have a blog? Podcast? Free checklists you’re using as content upgrades? Life is so much easier when you train someone else to help you keep those things organized and looking uniform. While you may need to create the content yourself, not every single aspect of this process needs to be done by you.
Whether it’s adding Yoast SEO tags to your blog posts or creating an Instagram-worthy image, a little bit of time showing someone else how you want it done can make things easy breezy for you knowing that all you have to do is write and send. This can save hours each week depending on how much content you create. Outline some good directions for this and you’re ready to start delegating!
If you’re working with a lot of people, customer service can get overwhelming. It’s also really easy as the business owner to become personally attached to someone’s emails “OMG?! He’s asking for a refund? Why? Now I feel like such a failure.” Make that be a team member’s responsibility. Again, this can only come after some training, but it’s a great way to remove something that is not revenue generating from your plate and give it to another person on your team.
It’s not just about time when you delegate, either. It’s about giving you more mental space and clarity to charge forward with the big picture.
If you want more ideas on what to outsource when you first hire digital help, get the juices flowing here. Trust yourself to start delegating!