So you’ve already made it through the process of pitching yourself to be on a podcast and you’ve finally been accepted. The work doesn’t end here. While it’s certainly something to celebrate when a person that you admire has asked you to appear on their podcast or on their radio show, you need to take several steps in order to be a great interviewee when they ask you to come appear on the show. One of the best ways to do this is to research the podcast itself. l
Preparing Before the Day Of
Take a listen to several different episodes so you understand the format and the other types of guests. Now, hopefully you’ve already done this work as part of your pre-podcast research but you might need to go listen to the podcast if it’s a show that has reached out to you and you’ve never heard of before. You want to make sure that you’re going to be comfortable with the format.
I speak from personal experience here because once I was on a radio show where I did not research the show. It was extremely controversial and they kept trying to ask me edgy questions that would force me to take a political or social position on complicated issues. I didn’t want to go down this road as the purpose of my appearance on podcasts and radio shows was simply to promote my business, not to take a stand or establish my platform running for political office. This is why it makes so much sense to research a show before you agree to appear.
Ask Questions in Advance
Another thing you can do to be a great interviewee is to ask the podcast host about their audience. This shows interest in the podcast show itself and also helps prepare you for the type of topic you should talk about.
For example, when my guests on my show, Better Biz Academy, ask me about my audience, I share with them that it’s typically new and emerging freelance and online entrepreneurs who are looking for ways to land clients and do business more effectively so that they can grow their revenue. This helps people focus particular parts of their story or the advice they provide on my podcast towards that audience in particular.
I love when somebody asks me about who my audience is because it usually means better advice and information shared on the show for my audience anyways. The final thing you can do to prepare to be a great interviewee is be prepared on the day of the show.
Avoid Drinking and Eating
Make sure that you’re not trying to eat or drink anything while you’re on the show. Also, ensure that you have a great internet connection and you are in a quiet area with a microphone and headphones. All of these tips can help you be successful as a better interviewee.