Are you currently the manager of a podcast? If so, then you already know that a lot of the work is done in advance and behind the scenes. Many people who listen to your podcast simply assume that it is easy to sit down and record all of these episodes.
There’s no shame in wanting the best possible product for your podcast listeners. And that occasionally means turning someone down. For some, it might even include not releasing the interview at all.
But that’s not true if you run an interview-style podcast. Even if you are extremely organized well in advance, it can be difficult to pick out the right people to appear on your podcast. I know from personal experience that it can also be difficult when you select someone to appear on your podcast and they’re not the right fit for your audience.
This can cause you to change how you frame your podcast entirely. That’s why it’s well worth doing your due diligence to carefully think about your interviewee selection process carefully. These are the factors to consider when identifying how to reach out to people to serve as podcast interviewees and how to set up the relationship for success.
Consider Their Speaking Ability
Any way that you can view the person’s speaking ability before inviting them on the podcast is well worth it. If they stumble over words or simply not comfortable in a speaking situation, it might be more appropriate for them to submit a guest blog post rather than appear on your podcast. While this can seem particularly harsh, listeners do not want to listen to a stunted interview with someone who is not comfortable behind a microphone.
Consider the Value Your Listeners Get from This Expert
Many people are using the podcast interviews as an effective way to build their business but if they aren’t providing value to your underlying audience, listeners will tune out and stop subscribing to your show. You need to think specifically about the key issues you are going to cover on the podcast. Targeted questions and discussions with the interviewee in advance can help you figure out what is truly right for you.
Schedule a Pre-Screening Call
The only way to know for sure whether or not someone is the right fit for your podcast is to schedule in and have a pre-screening call, in which you walk through a couple of basic questions, explain the lay of the land, and ensure that your interview subject doesn’t have questions either. This gives you both a chance to get to know one another so that your first time talking is not on the day of the interview.
You can also identify whether or not this person has the necessary background and comfort in discussing the subject at hand. You may decide to reconfigure the format of your podcast based on this initial conversation and your decision to do a little bit of work in advance can make things better for you on the day of the interview, the subject being interviewed and your audience who is listening when the episode is complete, uploaded and recorded.