The idea of talking to a room full of strangers evokes fear in a lot of people. Forced conversation over hors d’oeuvres anyone? In today’s world, being an effective networker is an essential skill. Research shows that highly effective networkers have access to more job and business opportunities, broader and deeper knowledge and faster advancement.
5 Habits of Highly Effective Networkers
1. Set a Goal
Having a goal will help measure your success. Aim to be targeted with your approach. For example, a goal to meet a marketing delegate may not get you very far. A specific, measurable, achievable, relevant, and time bound goal, focused on the type of marketing delegates you want to meet and the value you plan to present to them will get you much further.
2. Identify Shared Interests
Being authentic and identifying mutual interests quickly builds trust. Go a little further by peaking their interest with something unique. Sharing something personal helps everyone feel more relaxed and is a great way to be remembered.
3. Create Your Own Party
It’s not always easy to be in the know. New York-based Jon Levy took matters into his own hands. For the past five years, he’s been hosting ‘influencer dinners’ at his home. Twice a month, he invites 12 influential people — Nobel laureates, olympic athletes, hip-hop icons — to make dinner together. Not all guests are celebrities, but everyone has either an unusual job or a strong network. Creating your own networking event is a great way to bring a diverse group together and establish yourself as a connector.
4. Become a Source
Being known as an expert in your field will endear you to others. Bonus points if you have expertise beyond the scope of your profession. If you have in-depth knowledge of digital marketing coupled with how to increase engagement on social media, people with an interest in those areas will want to know what you have to say.
5. Follow Up
After all your hard work networking, it’s a waste of time if you don’t follow-up. Allocate a set time during the week to do follow ups. This will reduce procrastination and help you focus.