Why You Need to Hire for Results and Evidence

You know I love outsourcing. Sometimes I do it well. Sometimes, I learn a key lesson.

I’ve hired and worked with hundreds of freelance writers, VAs, and other online service providers. It’s part of the reason I put together my report about 70 tasks you can outsource to others because I firmly believe that the only way to scale your business is to hire reliable help. when you outsource, hire for evidence and results


What I Learned Recently About Hiring for Results

I recently completed reading two books by Darren Hardy and they are amazing for any online entrepreneur. I strongly recommend The Compound Effect as well as his book called The Entrepreneur Rollercoaster.

These are beneficial whether you’re already in business or whether you’re just thinking about starting your online company. One of the sections in the Entrepreneur Rollercoaster that I cannot recommend strongly enough has to do with how you choose to hire the people who will help you on your digital team. Now I’ve been outsourcing and delegating to a digital team for years. I’ve done it for my own purposes as well as for many of my clients. In order to do this effectively, it’s just as much about who you hire as how you hire that person.

Learn more about some of my favorite places to hire virtual assistants by checking out this link. 

Don’t Make This Critical Online Hiring Mistake

Many people make the mistake of assuming that they should hire somebody who’s just like them. You see that burning passion in them, that desire for the same outcomes or even the same big vision. While it’s certainly beneficial to have people with the same vision on your marketing team, it is also important to hire for results and evidence.

This is much more difficult when somebody is new to the online business marketplace and may not have testimonials from other clients or have been referred to you by somebody that you trust. (If you have the option to get references for your new VA hire, do it.) However, anyone even with a background working in an office or volunteering at a non-profit should be able to point to results and evidence.

Evidence indicates a past ability to achieve project goals and targets. Hiring for results and evidence can help you grow your business in big and dramatic ways. Ask people about the results they’ve been able to achieve for other clients.

Ask About Mistakes They’ve Made

Another important component of this is asking for a time when they made a mistake and how they corrected that mistake. This can be extremely telling as it relates to a person’s professional ability. A past mistake or experience can indicate whether or not they followed up with the client in order to correct the mistake and the steps they took to avoid it happening ever again. Results and evidence can refer to anything including:

  • Growth on social media pages
  • Viral shares that were able to be obtained from a written piece of content
  • Hours saved
  • Percentage of revenue increase
  • Percentage of profit increase

Any person with an online business is going to be looking to outside professionals to outsource and grow their business. You must be able to look for evidence and results in this endeavor.


Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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