Hiring a Business Coach: Yes or No?

Soon enough after you have started your own business, you’ll find that there are plenty of people online who are hoping to have the opportunity to work with you.

Although plenty of these people are interested in working with you because they truly believe that they can help take your business to the next level, there are also many people who have learned that spamy promotional tactics may help them garner the coaching clients they need. In the last several years, the number of people calling themselves business or strategy coaches has increased significantly.

Many of these people do not have a background in business and may be entirely new to the game. This can be a dangerous and risky situation for someone who has just founded their company.

Do You need a Business Coach as a New Biz Owner?

Looking for advice, turning to someone who promises to give you the strategy and decision making assistance you need to grow your company can seem extremely valuable. However, one thing I have learned in the course of owning my business for the last five years is that you should never discount your own intuition and that when choosing a business coach, it is imperative that you vet them carefully.

The right business coach can do wonders for your business, but I have to say that in my own experience, very few of the business coaches that I have hired or worked with directly actually delivered the results that I was looking for.

Many of them have their own unique specialties, but if you choose the wrong coach and they do not act in integrity and decline to work with you even when it’s not a fit, you may be stuck feeling pressured into tactics, methods or business models that are no longer in line with your unique needs and desires for growing your company.

Think Ahead to Figure if a Biz Coach is the Right Fit

One of the most important things you can do when deciding whether or not it is appropriate to hire a business coach is to think about where you want to be in a year or two years. This can help you identify someone who is several steps ahead of you in the process.

Look for someone who has the exact experience that you are looking to obtain. For example, if you want to be an online course creator, you should look for a business coach who has a track record of developing courses of their own and also coaching other individuals to create and publish their own courses with success.

Hiring someone who is a social media strategist and primarily helps people grow their Instagram following, is going to be a poor fit because their skillset is largely in helping people grow a social media following.

Very rarely will you find a business coach who can truly help you do it all. Certainly, they are out there, but many of them are extremely expensive to work with and may be booked up weeks or months in advance. Furthermore, trying to do too much all at the same time can actually compromise your business success over all.

How to Narrow Your Focus When Hiring a Coach

Choosing to focus on one or two key things within your company and hiring a coach to assist you to get to the next level can have much more dramatic results.

The truth is that even when a business coach has the expertise to help you with a broad range of subjects, there is only so much you can do as a business owner while you’re still trying to manage your company and your life. One of the most successful coaching relationships I have had was hiring someone directly to help me with my freelance writing pitches.

Having them review my pitches, identify companies that I could work with, and present introductions to people in the industry that I would like to work with helped me achieve a very high success rate on that one specific thing. If I had in general, however, approached the process by just wanting to hire a business coach who could help me grow my company, I would have been less likely to achieve the results that I was looking for because I would have been spread too thin. In this series about hiring a business coach, you’ll learn more about the benefits or working directly with someone and the different types of coaching available to you, should you choose to pursue it.


Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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