How To Become An Influencer On Social Media

You know it’s happening. Somehow tons of people are figuring out how to curate an engaging audience online and make money from it. If you are interested in learning how to become an influencer on social media keep reading along.


What Is A Social Media Influencer?

A social media influencer is someone who influences a large virtual audience. Usually in the form of “followers” or “friends”, an influencer motivates, inspires and educates this audience.

They help their audience by keeping them on top of information they want to know more about and recommending products or services they’ve tried. They might also create products or services themselves that they offer to their virtual audience.

How Do Social Media Influencers Make Money?

how to become an influencer on social media
Zoe Sugg with her first book, Girl Online (Reuters/Luke MacGregor)

One important thing to understand is that not all social media influencers make money. If you are interested in being an influencer that makes money then it is important to think of ways you can do that even before you get an audience.

There are plenty of people who have large following and social influence online but are not savvy about making a business out of it.

Social media influencers make money based on how much their audience trusts them. For example, if you want to give people free tips online about health and you build an audience that really enjoys your advice then you will have built trust.

Once you are trusted for good health advice, then your audience will greatly consider any recommendations you offer. There are ways to get paid every time some one purchases an item you recommended. This business model is very important to understand if you want to know how to become an influencer on social media.

What Are Some Next Steps On How To Become An Influencer On Social Media?

If you are seriously considering being a social media influencer then you need to do the following:

  1. Build A Brand

    Decide what you’re going to be talking about and who you’re going to be talking to. You want to get a clear vision on your brand so that way people can recognize you easily. If you want to know how to become an influencer on social media you can download a free 7-day Boss Babe branding challenge by clicking here.

  2. Use Social Media

    Social Media will be the main tool you use to build recognition and trust. If your message and content is consistent, it will motivate your audience to buy from  you. Remember, trust is how social media influencers make their money.


  3. Join The Boss Babe Academy

    If you’d like to expedite your way into becoming a social media influencer, joining the Boss Babe Academy would be a great place to start. You will be able to connect with other social media influencers and learn the insider tips and tricks of the game.
    If you have any other ideas or comments about how to become a social media influencer, leave a comment!

Abby G.

Abby is a Boss Babe Contributor and social media expert. She likes vegan chocolate chip cookies and binge stalking on Twitter.

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