Online criticism is the one thing every boss babe has to be prepared of , once she launches her blog, YouTube channel, or online business. Any time you publish a blog post, video on YouTube, article, or post on social media, you are getting yourself out there and exposing to potential online hate, and to be criticised.
While constructive feedback on how we can improve, or a different opinion and a point of view can help us to get better and improve over time, some people will bash us, or leave a negative, hate infused comment with the single purpose to put us down!
That’s why it is important to learn how to differentiate constructive feedback, from online hate. I’ve been blogging for six years now, and have near 500 articles published, and overall community of over 28 000 people following me and my work on social media, and here’s what I’ve learned so far about dealing with criticism.
Online Criticism Hack #1: It’s Not Important What Was Said, But Who Said It!
If you get a negative comment or feedback on any of your posts, before you start freaking out, get into self-pity mode, or get upset and angry about it, the first thing you need to do is to check out is WHO is the person who left the comment or sent you that e-mail or message?
There are few things you need to take in consideration for checking out is the person commenting even relevant to criticise your work.
*Is it the person who is an expert in the niche your post or video is about?
* Is it the person who has the experience in the niche your post or video is about?
*Is it the person who is also a fellow blogger, coach, or boss babe herself? Does she knows “the game” and was she ever in your shoes, doing what you’re doing?
Once you check these answers out, if the answer of any of the previous questions is YES then that comment deserves to be thought about, answered, and reflected back on. Type something that will read like:
“Thank you for sharing your point of view, I’ve learned something new today.”
You do not need to justify yourself, and you don’t need to feel upset or angry, but you do need to have in mind that you don’t know it all, and you should be opened to consider different point of view and learn things from different perspective.
Online Criticism Hack #2: If Person Who Left The Comment Is Not Relevant, Just Ignore It!
If person did not prove to be relevant to comment on your content, you don’t need to waste your time and put your brain into it. Just ignore it.
If it is your own blog or social media channel, you can delete it, forgive it, and forget about it. It did not deserve your time or attention, and you get to decide not to spread negativity on your platforms!
If the person commenting is anonymous, then totally ignore it! Someone representing themselves as Hot Blond, King Kong, or @1!!$$56 is totally irrelevant to even read their comment, not to mention you commenting back, or getting upset over it!
Look at it as a miserable person trying to make other people’s life miserable, because they can’t stand them being less miserable than them.
Online Criticism Hack #3: Not Everyone Will Be Your Fan, And That’s OK!
Not everyone will be your fan or like what you do. There will be people who will very much dislike what you do, and that’s the part of your process.
The one very important thing you need to have in mind is that you are not creating content for everyone, but for your ideal audience or customers.
Like the wise saying goes:
“If you’re trying to please everybody, you will end up pleasing nobody!”
So what if your family members think you video or blog post was weird, or to woo-woo, or too superficial, or too “sales-y”, or not _____ enough… They will probably not buy from you, and you are not creating content for them! You are creating content for people who will resonate with your message, people whom you can help with your advice, and people who could be your potential customers. They should think it’s good.
Other people, if like it: fine, if not: who cares??? You need to know for whom your social media channels and blog are, and also for whom they are not, and align your message to those in the first group!
And, the last but not least: have a good laugh on it! I love to use all the negative comments to have a laugh with other fellow coaches and my friends. Online criticism can make really juicy black humour material :)))