How to Narrow Down Your Business Ideas by Finding Your Passion

Learning how to narrow down your business ideas by finding your passion will help you build a business you love. But it’s easier said than done when you have a million business ideas dancing around your head at any given time.

Perhaps you find yourself getting super excited about your newest and biggest idea just to change it more times than you change your outfit on a Friday night. So what happens? You end up frustrated with nothing to wear and you stay home instead. Oh wait, I digress we’re talking about business. You change your mind so many times that you end up on the sidelines and never launch that business.

Often wondering what’s wrong with you and why you can’t finish anything you start or worse, you don’t start anything to even finish.
It appears that everyone else around you has laser like focus on their business ideas but you on the other hand, get distracted by anything shiny.

Well my dear, I hate to break it to you but you have what’s called S.O.S. Shiny Object Syndrome and YES it is real! But no worries, it’s not fatal, but it will have you chasing the next big business idea the way a dog chases his tail, in circles and you will get absolutely nowhere FAST.

I personally prefer to call it, multi-passionate entrepreneur because I too, suffer from this syndrome. Besides multi-passionate entrepreneur sounds so much prettier and I like pretty shiny things. ;o) And it doesn’t sound like something that needs to be cured but it does need to be managed.

You just need a little dose of self-discovery to help you find your passions and a way to narrow them down to help get them under control so you can get focused.


Here are some steps you can take to remedy the situation…

1. It is often recommend that if you are just starting a business, do something you believe in and can fall in love with. A start up business is not all sunshine and flowers so doing something you love makes it so much easier to get through the rainy days.

2. Find out if it can be monetized. The best way to find out if you can make money from it, is to look around and see if anyone else is making money doing the same thing or something similar. Competition is good, it means there is a market for it. Now, this isn’t a total deal breaker, there are people out there making money off of the craziest things so don’t totally rule out your idea.

3. Ask yourself, can it be done with little startup costs? Unless you have the means to invest or find investors, you probably want to start something that isn’t going to break the bank. This is why I love online businesses. I personally started up my six-figure online business, Crowned for Success with less than $200 so it can definitely be accomplished on a budget.

Finding Your Passion

Grab your journal, a glass of wine and curl up with your laptop, it’s time to ask yourself Oprah Super Soul Sunday questions.

  • If you could get paid to do or make something for others what would it be?
  • What do people tell you that you are great at?
  • What do your friends and family ask you for help with the most?
  • What skills do you have that could be translated into services?
  • What did you want to be when you were little around the age of 8-10yrs old?
  • What were you naturally talented at as a girl?
  • If you were asked to present or teach something on the spot, to 10k people what would it be about?
  • What do you love doing so much that it can make you forget that Empire or your favorite show is on or you don’t mind that you have to lose a few hours of beauty sleep to work on it?

What commonalities do you see in your answers?

How can you turn it into a business?

You may have come up with several business ideas. Write these down.

Ask yourself the following and give your business ideas a point system.

  1. Can it be monetized? (1 point)
  2. Are you passionate about doing it? (1 point)
  3. Do people tell you that you’re great at it? (1 point)
  4. Do you have experience doing it and/or teaching it? (1 point)

The idea that gets the highest amount of points gets your commitment and your undivided attention for at least the next year.

Now go ahead girl, it’s time to get off the sidelines. Take your idea, passion, experience, and your laser focus and kill the business game!

You got this!

Was this article helpful? If you enjoyed this article and think it could help someone else, please feel free to share. And if you would like additional assistance with narrowing down your niche or building a business you love please feel free to visit me at the links below…



Wendy Porter

Business and Career Planning Coach

Wendy Porter is a Business and Certified Career Planning Coach, a successful entrepreneur and a professional business woman with over 15 years of experience building, running and operating multi-million dollar businesses. She has recently retired her successful career in Corporate America to focus on her business full time. Wendy is the soul and sass behind digital company, Crowned for Success @crowned4success. One of the fastest growing Networks of ambitious boss ladies on Instagram. She is also the President of Reliance Group and a contributing writer for Huffington Post, Bossbabe and Thrive Global, she was also recently interviewed for Forbes Magazine. Wendy’s passion and purpose is teaching women how to become financially independent by building a business, career and life they love. Crowned for Success offers a membership site and numerous training programs for Entrepreneurs and Career Women.

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