Improving your instagram strategy to see the growth and conversions you want can get overwhelming. When you’re first starting out, you may not know where to begin. If you’ve plateaued, you might be wondering how you can take it to the next level.
You may spend hours taking photos, trying to choose the right imagery, and writing and rewriting your captions to pick the perfect wording and still not see an impact.
I’ve helped my social media clients triple their instagram followings, sometimes in just a month. There’s not one simple magic button to see results, but a huge part of it is doing a complete instagram audit and paired with an in depth competitive analysis. If you’re not seeing the results you want, an overhaul on your strategy and an instagram audit can help you determine what’s working and what’s not.
A big part of developing a great instagram strategy, is doing sufficient competitive analysis of other influencers, brands, and businesses that are killing it in your niche.
It’s not always necessary to reinvent the wheel, when there are other businesses, brands, and influencers who are succeeding on Instagram and connecting with your target audience.
Here is how you can build a successful instagram competitive analysis:
Create Your Client Avatar
You should have a very specific client avatar in mind before you start to grow your Instagram.
It’s important to keep in mind that Instagram is not like a conference where you stand at the front and shout off the stage. It is, in fact, more like a party where you have to create a network, engage, share personal stories, and really listen to what people are saying. That is the only way you’re going to be able to gain real connections and an engaged following.
Before you know exactly what to say, you should have an understanding of who you are saying it to. You should know who your target audience is, her age, what products she likes, and her biggest problems that she is trying to overcome. By understanding who you’re talking to, you’ll know the right language to use, the right imagery, and what kinds of posts she responds to. There is a lot of detail that goes into creating your target avatar, but knowing these things about her is a great starting point for you.
Create a list of your competition on instagram
Now that you know who your target audience is, what products and brands she likes, create a list of instagram feeds who are already succeeding at speaking to your target audience.
These are the brands that your target audience is already following. You are going to analyze their accounts to see what they are doing right, and how they are engaging with the same audience that you want to one day connect with. They’ve already done a lot of the research and testing to find out what works, what doesn’t and how to really connect with your target audience.
Don’t just pick any account to analyze. They should have a beautiful instagram feed with a cohesive color story, high engagement and likes on their posts, and appear to post consistently.
A great strategy is to look to other brands who are seeing success on Instagram and learning from them to help you get a good idea of what might work for you.
Start your analysis
When you are applying your instagram competitive analysis here are a few important things to remember. These are the things you should be analyzing:
• How do they structure their bio?
• How do they create their profile image? How do the colors they use impact you, and their audience?
• What language do they use? Casual? Slang? Professional?
• What colors do they use? Bright and colorful? Grey and monotone? High contrast?
• How often do they post? What times of the day do they post?
• Which posts seem to get the most engagement? Are they quotes? Are they images? Are the personal stories? Are they funny?
These are some of the aspects you should analyze when determining which content impacts your ideal customer and attracts new followers.
Make it your own
The last thing that you want to do is start creating your Instagram strategy as a complete copy of someone else’s. That’s never going to work and it won’t be fun for you to execute on, because you won’t be creating a business and online brand that is true to you and your personality.
The point of doing a complete Instagram competitive analysis is to see what sort of posts make an impact, what words connect with people, and pictures drive the most engagement. From there you can infuse it with your own personality to create a community on Instagram that really loves what you have to say.
Take some of your favourite aspects of the brands you are inspired by, and change up the colours, content, and variety so that it speaks to the things that make you and your business unique. Your unique selling proposition is what is going to help you stand out amongst other people in your niche.
If you need feedback from other girlbosses or advice on how you can improve, talk to other women who are growing their businesses like you, who will give you honest feedback. It is also a great idea to poll or survey people who are in your target audience to find out the kind of content they are interested in. You can join free facebook groups full of other entrepreneurial women to get feedback , and advice on growing your instagram feed and online business.
Remember, just as technology is always changing, so is the landscape of your favorite social media platforms. Stay updated on what the trends are, changes in the algorithm, and always infuse your own personality into your brand to give your followers a unique experience.