If the holidays are good for anything, it’s family drama, right? Hopefully, you avoided most of it this year and were able to keep your focus and relax a little. One of the most challenging aspects of people around people outside the online business world is that there’s a good chance everyone in your family doesn’t get your biz. They might not even think it’s real! Why you probably can’t control everyone understand why and what you do, you can control your reaction.
What to Do When Your Family Doesn’t Get Your Biz
Sitting down around the table or sharing a Facebook update about something you’ve been working on for months finally coming through is an exciting time, until your uncle tells you it’s about time you get a real job. Or until your parents fail to share in the excitement over getting 10,000 Instagram followers (“Whatever that means,” your mother mutters.) Here’s what to do if you find yourself in this situation.
First of all, it can be frustrating to have your family act clueless or disinterested, especially if you have made an effort multiple times to explain what you do and why you do it. If they don’t rise to the occasion or even make an effort to learn, however, try to stay calm. It may just be the case that your family members are not going to be your biz besties. It’s not ideal, but it could be the truth. It’s not worth getting bent out of shape over, though.
Explain it in Real Terms
Is there a chance your family is confused because they simply don’t know the tools or growth methods you speak of? Your loved ones may not understand the subtle nuances of page views versus Facebook organic reach. Ask yourself, “Do they really need to know?”
If you do want to continue conversations about your business, break it into real terms. Rather than explaining your 46% increase in monthly page views, you might say “I’m reaching a lot of people. It’s really great when I get so many comments on my posts that my material helped them.”
If you have a product-based business and you’re celebrating better profit margins, you might say “I’ve been working really hard to make sure I’m pulling in as much money from each sale as possible.” While there’s still a chance your family just won’t get it, most people are going to be confused by the jargon and measurements you spend all day thinking about. Don’t expect them to get there- meet them where they are at.
Network with People Who Do Get It
One of the most aggravating things about friends or family who don’t get it is that you just want to share your good news or your obstacles to get advice to someone. You’re not the only one out there, however. Finding a network of other women in the same situation can help you work through challenges and feel that you’re in the company of people who just “get it.”
The Boss Babe community is a great place to start, but you can also schedule in-person meetups in your area with online entrepreneurs. Make use of free Facebook groups where you can lean on others. Find a far-off accountability partner that you can chat with from time to time.
Finding communities where you have similar concerns and goals can help push you forward and give you an effective outlet for sharing your ideas. This can make it easier to avoid getting upset when your dad introduces you to someone as “my daughter, who does something on the Internet” the next time.