Launch a Podcast to Grow Your Influence & Business

Have you ever thought that you might launch a podcast? Even if you haven’t, you might already be a podcast junkie, tuning in weekly to hear from your favorite producers. Podcasts are an amazing way to discover information and it’s all free! If you’re not yet a podcast junkie, I’ve shared some of my favorite shows I listen to all the time as a biz owner and copywriter. why you should launch a podcast

If you’ve thought about appearing as a guest expert on other people’s shows, that’s often the first introduction you’ll get to podcasting.

Why You Should Plan to Launch a Podcast

If you’re like me, appearing on another person’s show can amplify your desire to launch a a podcast. After I appeared on more than 30 shows in a couple of months, I knew I had to start one for myself. I was amazed that it was much easier than I was expecting! In fact, I was able to launch my podcast in less than 30 days and I’ve even charted my process for others to learn how to do the same. 

Launching a podcast can help you grow your influence as well as your business. It’s an excellent way to put out great free information for your audience and allow them to consume it whenever they want. I finally bit the bullet to launch a podcast after members of my tribe told me they’d listen to me speak while commuting or running but that they had no time to consume written content. Others felt overwhelmed by the plethora of written media out there and wanted something they could consume without distractions. That was the birth of my Better Biz Academy podcast, where I interview amazing freelancers and online biz owners about their journey.

Let me tell you from personal experience- podcasting can do a lot to grow your business and expand your reach! Having a show tells your audience that you’re serious about whatever topic you’re covering, and your commitment to push out great free content every single week means building raving fans. People actually start to look forward to your show on whatever day of the week you release it, which is extremely fun from the host’s perspective.

The Tech Behind Your Decision to Launch a Podcast

The biggest reason why people don’t launch a podcast is because they’re scared of the tech. And hey, me too. I was terrified I wouldn’t figure it out. Turns out it doesn’t have to be that difficult. Here’s what you really need to get started:

  • A good microphone (like the ATR2100 or the Blue Yeti)
  • A headset or earphones (and girl, you already have something that will work)
  • A host for the audio (I like LibSyn)
  • A method for recording (For solo shows, Audacity, and for shows with guests, I like Zencastr.)

Now of course there’s more to launch a podcast than buying the tech! You need to think about the purpose of your show, your intro and outro to the show, getting connected to iTunes, the cover art, and how long it will. Once you get inspired, however, these can come to you easily. Since I found a process that worked super well for me, I just combined it into a course with a 4-week timeline to make things easy for people. Trust me, it doesn’t have to be hard!

If you opt to launch a podcast, be prepared for it to pick up pace quickly if you do your homework! I saw my show go from about 50 downloads per episode to 1500 downloads total in just a month! My secret was inspiring guest experts on the show, but you have to decide what works for you.

My best advice for you if you really want to launch a podcast is to do your research by listening to other shows. You can decide what you do and don’t like so you can design a show most in line with your preferences.

Are you now thinking about launching a podcast? If so, let me know! I want to become your newest raving fan!

Laura Pennington

Laura Pennington burned out teaching 7th grade in Baltimore City and realized that traditional education was not for her in the midst of pursuing her PhD in public policy. She launched a freelance writing and virtual assistant career that allows her to work from home on her own time, teaching others how to build at-home businesses and providing content and strategy for major companies like Microsoft. She is a soon-to-be military spouse who has moved four times in seven years with her Navy man. She is a former competitive tap dancer and enjoys spending time with her cats and reading books like a good nerd should.

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