How much time do you spend – on average – posting on social media, just trying to be visible? It’s probably more than you’d like, right?
Did you know that 87% of active Pinners have purchased a product just because of Pinterest? This percentage is huge, especially when compared with other platforms such as Facebook or Instagram. If Pinterest isn’t a major part of your marketing plan, you could be missing out on some serious web traffic and revenue.
So, how does it work?
First things first; Pinterest is not a social media platform. In fact, it is a visual content discovery engine. Instead of grouping it with Facebook or Instagram, you should think Google or Yahoo. The only difference is, instead of search engine crawlers finding the content, it is added by its users.
Many people know that Pinterest is a great place to find a quick, new recipe, or to gather some wedding inspiration, but 92% of users also say that they use the site to plan for purchases. With around 200 million active users, this is a massive number of people looking to buy.
More than 60% of my web traffic currently comes from Pinterest. This is from implementing a simple strategy that generates targeted traffic and leads.
Want to know the steps you need to take to explode your traffic?
1. Switch to a Pinterest Business Account
If you really want your marketing efforts to produce big results, you’re going to need a business account. If you don’t already have one, you can switch your personal account by going to business.pinterest.com and following a few simple steps.
This will give you access to a number of different features, such as Analytics, Rich Pins and Promoted Pins. (One of the great things about Pinterest is that you don’t need to spend a tonne of money on ads to see real results.)
2. Optimise Your Profile
A huge part of online marketing is being visible, right? That’s why you need to optimise your profile, so that the right people can find you. Think about the type of person your business serves. What kind of thing are they likely to be searching for online? Keywords and phrases should be used in three places across your profile: the business name, bio and Board descriptions.
You can find popular search terms by using the built in search feature. Try searching for your industry, or a products or service you provide, and look at the suggested search terms.
3. Optimise Your Pins
The next step you need to take, to ensure that your target audience can find you on Pinterest, is to optimise your content. Look back through any content you’ve pinned from your own website and make sure each Pin has a keyword rich description. Whenever you pin new content, you should ensure that it includes a description, whether it comes from your own website, or someone else’s.
4. Create a Pinning Schedule
Pinterest’s smartfeed algorithm recognises quality accounts and quality content, and favours these when showing content in other users’ feeds. To make sure that your content is among this, it’s important to remain active on the platform, and ensure that all content you pin is high quality.
You should pin high quality images and check that they direct to active, relevant links. All Pins should include a description, even when re-pinning others’ content. Finally, content should be pinned to relevant boards.
Using Pinterest as a key part of your online marketing strategy is a great way to achieve long-lasting results. The lifespan of content added to Pinterest is much longer than social media posts, and many Pins will increase in popularity as time goes on.
Online marketing really doesn’t need to be hard work. Pinterest is my most powerful marketing tool and, currently, I don’t spend any money on it.