What do you do for a living?
Can you confidently answer this question? An elevator pitch is a short summary of a process, product or company. The idea is that the pitch should take no longer than an elevator ride. You should be able to clearly and confidently communicate what you do for a living, within 30 seconds, to two minutes.
If the conversation during the elevator ride is compelling, it will either continue afterwards, or end with an exchange of business cards or contact information.
When crafting your elevator pitch, you should aim to grab the person’s attention and present what you can do for them. The aim is to get yourself a new client. Avoid talking too much about yourself. Of course, when meeting someone for the first time, it’s not always easy to tell what will appeal to them, so you should craft your pitch with your target audience in mind.
Use the following structure: I help ________ to ________, so that ________.
I help mums to earn a generous income from home, so that they can spend more time with their children.
I help entrepreneurs to develop a sustainable business, so that they can spend time doing what they love.
Remember, your elevator pitch should be short and clear. It should focus on the prospect and what you can do for them. Focus on the why. Why should someone choose to work with you? Explaining how it all works should come later.
Write down your elevator pitch. Memorise it and practice it. It’ll feel strange at first but, the more you say it, the natural it will become. Say it aloud to yourself to get used to it.
If you’re looking for a way to prompt the question, ‘what do you do for a living?’, ask the other person first. Most people are nosy and will ask you the same in return.