5 Simple Ways to Build Your Personal Brand on a Shoestring Budget

When you Google yourself, what comes up? That’s your personal brand. If nothing comes up then the below tips will help you get started. Whether you’re climbing the corporate ladder, looking for a new job or running a business – taking the time to manage how you show up in the world is crucial.

Think of it this way: If you’re not actively branding yourself – someone else is. 

Build Your Personal Brand
5 Simple Ways to Build Your Personal Brand on a Shoestring Budget

Build Your Personal Brand on a Shoestring Budget

1. Produce Content 

Content remains king! As great as it is to share other people’s content across social media, the real winners are those creating their own content. What unique view point of view can you share with the world?

2. Create a Visual Identity 

Get clear on what you want to be known for. A consistent online and offline identity is crucial. What are your brand colors? Does your website look professional? With so much noise in the online world; take time to think about what you can do to stand out.

3. Build Your Tribe 

Community is currency. The quicker you can build a network of like-minded people the faster you’ll progress. My Women Who Influence Facebook community frequently share resources and opportunities with each other. Who is in your tribe? Review and assess your network regularly. Don’t be afraid to cut ties with anyone hindering your growth. 

4. Partner with Others 

Collaborating with other people in your niche is a strategic way to take your brand to the next level. Not only will partnerships give you access to a bigger audience; you’ll also build a support network. 

5. Get Press Coverage

Newspapers, magazines, TV, podcasts – any kind of media coverage for yourself or your business is a great way to build your brand. Use Twitter or Google to identify journalists or influencers who you want to build a relationship with. {I share a ton of content about this in the Women Who Influence community if you’d like to learn more}.

Download your FREE personal branding guide here.

Marielle Legair

Public Relations Specialist

Marielle advises entrepreneurs on media and digital strategy to ultimately raise their visibility and drive business growth. Her work has appeared in various top-tier media outlets including Forbes, BBC Worldwide, Huffington Post and PR Week. Based in Brooklyn, originally from London, she's a lover of all things quintessentially British including a good cup of tea and politeness. Follow her on Instagram @mariellelegair or join her Publicity for Entrepreneurs Facebook Group to get valuable PR tips for your business.

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