If you are like me, you’ll find social media overwhelming or confusing. Unfortunately, however, social media is also a key driver of traffic these days. I was shocked after looking at my own Google Analytics recently to realize that Pinterest was actually a key driver of traffic to my website. While this was certainly exciting, I know I had little to do with it because my Pinterest manager was the one who was behind the results.
I have never really understood Pinterest as a consumer of the product. So, I knew that I needed to be on Pinterest sharing my blogs and podcast material, but I didn’t know how to do it effectively. I feared that trying to learn to do it on my own would simply mean making way too many mistakes and then getting frustrated when it was a self-fulfilling prophecy that Pinterest wasn’t giving me any traffic or quality action. There are many different reasons why you wish to outsource your Pinterest management to a pro. I have outlined some of the basic ones here.
You Simply Don’t Have the Time
As a business owner, you have limited time and energy every single day. If Pinterest isn’t something that you love doing and if it’s not a core component of your business, it may be better to outsource it to someone else. I can see where a person whose business is highly driven by images, such as a photographer or an interior designer would want to be using Pinterest in order to promote the material they create. However, for me, I found that Pinterest wasn’t something that I needed to be doing and that I didn’t have the time to do it.
You Find the Platform Confusing
If you have been trying to move things around on your own inside Pinterest, but had very little opportunity to do it effectively, you might end up just getting frustrated and quit altogether. Since consistency is key on Pinterest, as in any other social media platform, it’s much easier to recognize when you are not the expert on a particular method and to outsource this to someone else who knows it very well.
Thankfully, a rising number of virtual assistants are realizing that they have excellent skills when it comes to managing Pinterest and are stepping up to handle this particular social media platform. This has numerous benefits for you and your business, because it allows you to know that someone who is familiar with all of the best marketing strategies on Pinterest has taken over your account.
Pinterest Is Important to You, But You Are Not Able to Pin on A Regular Basis
Whether you are not really sure how to pin, how to make use of group board or how to design images that are eye catching, all of these are major reasons why you may wish to consider outsourcing your Pinterest management to a professional. Virtual assistants who have a background in using Pinterest have probably had success on Pinterest themselves and are likely focusing specifically on this one social media platform to help their clients grow their business.
This means that you know that you are making the most out of Pinterest, but you don’t have to worry about it yourself. Your job can be simply creating content or serving your clients or whatever part of your business is most important.