Recognizing Support – Who Has My Back

Sometimes it feels lonely on the entrepreneurship journey. This is especially true when you feel unsupported. We often feel disappointment when it seems like our friends don’t have our back. It’s all about perspective though. Here are some ways you may not be recognizing support.

The DOs and DON’Ts of Recognizing Support

DON’T: Focus on Your “Haters”

Many people believe in “making your haters your motivators.” If that works for you go for it, however that’s the wrong place to focus ALL of your attention. If you spend your time and energy on who isn’t supportive and what people aren’t doing, you will miss the positive. The same can be said about any form of negativity. The less attention you give, the less you’ll notice. Things become seemingly nonexistent when you no longer see them. So shift your focus to the positivity you receive and watch it multiply.

DO: Show Gratitude 

recognizing supportOftentimes, when we have an expectation we forget to show gratitude. The fact of the matter is no one is obligated to show you support. Especially not in the ways you require. Everyone has their own thing going on and you may not be the priority all [or any] of the time.

That being said, there are people who still see you. They notice and appreciate what you are doing. Be grateful for these people. And when recognizing support, it’s a good idea to actively thank them. Say thank you to those that go out of their way to show you love. Have appreciation sales, giveaways, etc. Let people know that what they do doesn’t go unnoticed.

DON’T: Become Jaded

If you are doing your part and making an impact, there are people paying attention. When I started Embodi my target audience were some of the people I spent the most time interacting with. Many of my friends were my ideal customers, demographically. I assumed I would have no problem garnering the support of those around me; not quite the case. My friends were not the issue though. My ideas about support were the problem.

Focusing all of your attention on the wrong people can give the illusion that support isn’t there. People may not even see what you’re sharing, while you’re taking it personally that they haven’t commented. I hate commercials when I’m enjoying a great show. So I can relate to my friends not wanting to be spammed with ads for new arrivals while scrolling their social media feeds. We have the right to filter what we see, so if they unfollow because of it, that’s their choice.

Don’t get caught up in that. Keep doing what you’re doing, build your business and reach those who are interested.

DO: Keep Going

Support can come in many forms. We all want to make sales. After all that’s one of the goals of being in business. Every time someone likes or shares a post that’s a form of support. Any mention of your brand to another person is a potential sale. A lot of times these come from people you may not know or at least not notice.

Recently I’ve been garnering support in unexpected places. When people reach out to let me know they are inspired by my work, it inspires me to keep going. It reminds me that what I’m doing is important and touching people. That support keeps me going and in turn helps me reach more people.

DON’T: Forget the Why

At the end of the day most of us started a business for a reason. My guess is you didn’t build and grow a business just so your friends would pat you on the back.

Aside from the financial gain, there is a reason why you chose to do THIS thing. Never forget that reason. It should be the thing that propels you forward. If another person never fed your ego ever again, what would make you continue doing what you do?  It’s that thing that truly matters.

recognizing supportTo this day my biggest supporters, in terms of sales, are complete strangers. That just means that the messages I spread reach further than my immediate circle. That’s pretty cool to me. The feeling when I introduce myself to someone new and they’ve already heard of my brand is unmatched for me.

If I spent my time trying to guilt those around me into supporting me, I would have a hard time recognizing support for what it actually is.

DO: Return the Favor

You’re focused on your own projects as you should be. But are you supporting your friends’ endeavors? Sometimes the support we lack is the same support we don’t share. Be as supportive of your friends as you’d like them to be to you. Furthermore, support projects you believe in even if they’re headed by strangers. Show love and get it back 10 fold!

Support is one of those things that’s both subjective and objective. Sometimes it’s loud and obvious and other times it’s subtle. Either way it’s awesome feeling to know that you are being recognizes. Make sure you are also recognizing support.

And if no one else has told you lately, your fellow BossBabes are rooting for you!

Tiffanie Bernard

Tiffanie is the Founder and CEO of Embodi Collective, THE place for all things indie, plus size and dope! We’re pretty sure that she was born with the creative bug. As long as she can remember, she’s had a huge passion for designing and creating. Her most recent endeavors have lead her to women's fashion. Tiffanie understands the importance of developing your own personal style and how difficult it can be to find the right pieces to bring it all together. Embodi Collective is the answer to that need.

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