Sun Tzu was a Chinese war general who is well-known as one of the greatest war leader, strategist, philosopher of all times. His book “The Art of War” is widely spread and regarded by many successful military leaders, strategists, CEOs, and athletes of our times for tackling any battle you face in your life, as life is a series of constant battles and struggles that you have to be prepared beforehand in order to thrive and shine.
Know yourself and you will win all battles
Self-awareness is the key to succeeding in any area in your life. once you become clear about what you want by defining a clear vision about your brand/product and what you are gonna offer that makes you special in your target market then after defining your vision, start by setting up your business strategy in a subtle way that can guarantee your success in your field.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win
Planning ahead will make you stand out from the crowd. as Sun Tzu defined the 5 essential elements for victory as follows:
# 1 He will win who knows when to fight and when not to fight
You will win by setting clear specific goals of your business, defining what makes your brand special than your competitors in the market. With an accurate research for your target market, you will know the exact time to introduce your brand to the market and when to wait. but remember before doing your research, you have to believe in yourself, what you are capable of as “if the mind is willing, the flesh could go on and on without many things” embrace your uniqueness and know that having a unique plan will make your business echo once you enter the market as Sun Tzu advised that “All warfare is based on deception” let your plans gloomy and impenetrable as night to your competitors and when you move, make your entry as a thunderbolt.
# 2 He will win who knows how to handle both superior and inferior force
To succeed in your business, you have gotta make the best use of your information and resources in a skillful way that kills your inner resistance as Sun Tzu said “to know your enemy, you must become your enemy” The competition is ferocious and once you introduce your business to the market, your competitors will do their best to get you down before you started so move swift as the wind, attach like the fire and be still as the mountain. You have defined your vision, your goals, your target market and your customer very well so you have successfully paved your path to launch your business so Don’t let anyone stop you even your inner self.
“The supreme art of war is to subdue the enemy without fighting”
# 3 He will win whose army is animated by the same spirit throughout all its rank
Your character in the market and the way you lead and deal with your employees will define your reputation and will have a great impact on your customers “Treat your men as you would your own beloved sons. and they will follow you in the deepest valley” mastering leadership is vital for your business to succeed. As a leader, you are the one who orchestrates the spirit and power of your teams. They are a reflection of your vision and goals, so by maximizing your employee’s potential and characters. Your employees are the representative of your brand to your customers “A leader leads by example, not by force” being a role model and good leader will make them feel as your dream is theirs and they will show responsibility for it.
# 4 He will win who, prepared himself, waits to take the enemy unprepared
There are several businesses that can offer the same product/service and still survive as the market is huge and it can digest multiple businesses but to excel at it you have to know your market like the back of your hand by doing your research and find out how many competitors in your niche? what makes you different from them? what are the current and future trends of the industry? seek any kind of information that can give you a privilege over them as “The greatest victory is that which requires no battle” once you become aware of what’s behind their scenes and their secret moves, you will be ahead of them of what you can offer or introduce that can make you stand unique without burning yourself out, it just needs a good manner of tactics as “Supreme excellence consists of breaking the enemy’s resistance without fighting” so to sum it up you have to keep an eye on your competitors strengths and weakness points, remember that saying by Sun Tzu,“Keep your friend close and your enemies closer”
# 5 He will win who has military capacity and is not interfered with by the sovereign
There are some important tactics to take into your consideration adopted by consummate leaders to guarantee your winning
If your enemy is secure at all points, be prepared for him. get yourself ready beforehand and watch how vulnerable your opponents will be when you entered the market. If your competitor is in superior strength, evade him by appearing weak to fill his arrogance that he may underestimate your power then you can hit him with ease. If your opponent is temperamental, seek to irritate him and make him exhausted. If they are united, divide them and seek the opportunity to emerge and make allies as “opportunities multiply as they are seized”
It’s not a matter of luck or coincidence to have a great success in your life as a whole. It’s your willingness, devotion, hard work and dedication that comes as a great outcome in your process of achieving great success and happiness, call it whatever you want the art of war, the craft of strategy or the art of success, but first and foremost its your devotion and dedication that can make you one day one of the greatest of our history just like Sun Tzu who has written this book in 500 B.C. that his principles still work as an ultimate guide for us in our life.