Whether you’ve developed a new online course, eBook or other material that you intend to put up for sale, it’s important to use beta testers. However, many people make the mistake of using beta testers incorrectly.
Choosing who will test out your course is an important consideration because the feedback you get could help you build an even more amazing online course. I know from personal experience that it really matters who you choose to help you. The first time I used beta testers, I invited 15 people and only two gave me feedback. Despite multiple reach outs to get more information, I had to go forward with the info from just those two people. Talk about a bust!
Beta testers should be individuals who fit your target market or buyer persona.
You may think it’s helpful to have your mom or your friend review your course for mistakes and clarity before you put it up for sale. But, you want some people who you hope would actually buy it later on to be in this beta testing group.
You don’t want to allow everybody or anybody to be in your beta testing group to maintain privacy and confidentiality. Beta testers should be a small group of individuals who agree to provide you targeted feedback about your materials to help you improve it before its launch. Again, these people should be the right fit for your target market.
Let’s say you’re selling an ab workout video series for women who just gave birth in the last six months. You want people in the beta tester group to be exactly like the women that you would ultimately sell this to — new mothers.
This can tell you whether or not you have emotionally appealed to the right group and how your ideal customer feels about the course that you’ve created.
Using Beta Tester Agreements Effectively
Beta testers should also sign a beta tester agreement form that indicates their responsibilities, scope of work, and limitations. Some of these responsibilities may include completing a survey, writing a review, providing a testimonial, or simply giving you targeted feedback.Make things easy for them as it is a commitment to be a beta tester.
Google Forms is a great tool to conveniently provide them a link to an online form they can fill out. Make your questions specific to the course to enable them to give you clear and cohesive feedback. This makes it easy for you to go in after the fact and notice patterns in the feedback given.
Bear in mind that if you’re not crystal clear about what you expect from your beta testers, it’s likely that some people will drop out and leave you hanging. This can be very detrimental to your business when you’re counting on genuine feedback.