In the last several months I have landed more than 30 podcast interviews and this has been extremely critical for allowing me to establish my credibility and expand my audience. It’s also given me the opportunity to practice my speaking skills.
I strongly recommend that any entrepreneur consider how appearing as a guest expert on podcasts can be extremely beneficial for their audience as well as their own purposes. Podcasts are currently going through a renaissance as more individuals are starting their own podcast or expanding the reach offered by an existing podcast.
Landing Podcast Interviews and Increasing Your Reach
Many people are listening to podcasts on their runs, during commutes or during any number of other activities. It’s an extremely versatile type of media that allows you to interact with somebody’s audience. If you’re an excellent speaker, podcasts are a wonderful way to connect with people outside your traditional audience by identifying a podcast with a complimentary group of listeners who may benefit from hearing your insight.
One of the best things about appearing as a guest expert on podcasts is you can do this extremely low cost or completely free. I recommend starting with podcasts that you listen to on a regular basis. Forming that initial connection with a podcast host is much easier when you have been a listener for some time. Furthermore, you can make use of tools on the internet that connects you with podcast hosts looking for guests.
One of the most effective ways I have identified to become a guest expert on podcasts is networking in Facebook groups. Many people who have started their own podcasts post on the collaboration dates within these Facebook groups that they are either looking for guest experts. This is an easy opportunity for you to apply immediately and become accepted.
Furthermore, you can even list yourself in these collaboration threads by sharing that you are looking to be booked as a podcast guest. One of the most important things to keep in mind as you go forward with pitching yourself as a guest expert on podcasts is that you have to offer some type of value to the audience and the host as well. Going on to simply pitch your product just won’t work.
It will come across as spammy and will cause listeners to click out of your episode within just a couple of minutes. Go in with the idea of giving a lot of value away for free and therefore building trust with your new audience of potential listeners.
Make Sure You Offer a Freebie
Give individuals some reason to connect with you after they’ve listened to the podcast episode. Podcast interviews may be something a person hears on the day the episode becomes available or months and years later. Make sure to mention an evergreen offer because of this.
Whether they are fans of the host’s podcast or not, you want to be able to give them some form of action step at the end of your interview in order to move forward and get them over to your website. It is not enough to simply talk about your achievements and the different materials that you have. You want to mention them at the end of the episode.
Bear in Mind That Podcasts Are Booked Well in Advance
Some podcasts may be fully booked up to three months in advance. Having just launched my own podcast, I already have all of my interviews recorded through the month of June releasing one per week.
You should bear in mind that when you appear as a guest expert on a podcast it could be at least six weeks before your episode actually goes live. Be prepared to promote the episode when it does go live as your way of thanking the host.
You Must Have the Right Equipment
One thing that frequently gets overlooked in the equation of being a guest expert on podcasts is that you cannot do this if you don’t have a good internet connection, a pair of headphones and a decent microphone.
Your in-laptop or in-computer microphone just doesn’t cut it because it’s too low quality and it could mean that the host has to cancel the interview in the middle of you doing it, thus leading to you having to buy the equipment, wait another six weeks to book and record etc.
It’s strongly recommended that you have the right materials upfront. There are plenty of great microphones that are affordable on Amazon and if you’re going to be making the rounds as a guest expert on podcasts, it’s well worth the investment. I’ve been using the Blue Yeti microphone, but you can certainly purchase something else that is less expensive and still get more of equality.
Make sure that you wear headphones as this prevents feedback while recording a podcast. Finally, make sure you thank the host after you’ve had the opportunity to appear on the show. You want to give their audience a great deal of value but it’s just a token of appreciation for you to say thank you after the recording has completed.
Are you ready to make your mark with legendary podcast interviews as a guest expert? Tell me how you think podcast interviews will boost your business!